That’s it. I’ve cracked it. Give me a megaphone: you know why I create art? And value art? And like Culture ( with both a capital C and a little “don’t call me trashy” c) ?
Because it’s magical. And if it’s good or great, and simple and genuine then that magic embeds a seed of joy that over time opens up like a flower in your subconscious.
I know, I know. Big grand statements but well, someone else had to say it for me to hear it: I’ve just been presenting about our work at the new Library of Birmingham and the moment that blew me away was when one of those attending said “and you know what? Wouldn’t it be cool to have little bits of unexpected magic here and there for people to find and to do something that’s just a bit joy?”
Magic.